Corporates Unite To Isolate
In a unique effort to augment and support the steps taken by the Government of India in screening, detecting and preventing the extensive spread of COVID-19, Apollo Hospitals in association with the State Bank of India and in collaboration with OYO, Lemon Tree and Ginger Hotel chains are setting up 5000 isolation rooms across multiple facilities in Hyderabad, Chennai, Mumbai, Bengaluru, New Delhi and Kolkata.
According to a statement from Apollo Hospitals, these isolation rooms will house guests that require isolation and Apollo's Tele-medicine Networking Foundation has been pressed into action to ensure remote medical service. State Bank of India will be the financial partner, and OYO, Lemon Tree and Ginger Hotels will be providing their facilities to the isolated persons, the statement said.
While isolation is an important point in the chain of social distancing, the reality on the ground is that the average Indian home is under 400 sq ft in area and over 6-7 people share a bathroom. In that environment, the purpose of isolation is defeated and the whole family is bound to get infected, the statement pointed out.
The purpose of partnering with multiple facility brands, the statement said, was to ensure that all socio-economic segments of society have an equal opportunity to avail quality services.
Apollo Hospitals will make available a lead form on their website for a customer and a confirmation for room will be shared within three hours based on availability.
In order to ensure that the healthcare workers are not additionally stressed, the group incorporated an innovative tele-medicine solution to create a protected medical layer over the isolation rooms.
The statement mentioned that a project of this magnitude or magnanimity will need several partners across the supply chain to come on board. The contribution from State Bank of India and Hindustan Unilever Limited (HUL) will ensure that 50% of category 1 rooms provided by OYO would be made available free to those who cannot afford it, the statement said.
In addition, Apollo's food and beverage partner Zomato, and HUL have committed to supply PPE kits, sanitisers, soaps and other protective gear.
The working protocols, functioning and monitoring framework have been developed, and the project was announced on March 30. As part of phase 1, Apollo hospitals has announced 600 rooms in Hyderabad, Bengaluru, Mumbai and Delhi.
While the group pointed out that the first phase has been designed as a scalable and replicable model, Apollo said it plans to be at the forefront for creating up to 5000 rooms along with their partners, adding that the group will be happy to share the mechanism for others.